Developing Your Leadership Brand

2 October 2007

Set your company apart by focusing on the organization, not individuals, and on external matters such as customer and investor expectations by Marshall Goldsmith

Dave Ulrich and Norm Smallwood are friends and two of the world's acknowledged authorities on leadership development. They have done some fascinating work on taking the concept of "brand" and applying it to leadership. Here are some edited excerpts from a recent conversation we had.

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