Engaging Brand Podcast Dave Ulrich

24 September 2007

Anna Farmery of "The Engaging Brand" interviews Dave Ulrich. In part 1 of the interview, Ulrich answers discusses: The difference between leaders and leadership; The concept of building your brand from outside, in; The need to move from product-centric to service-centric; The effect of collaboration via the web is having on our skills and our ability to making decisions.

The Engaging Brand is one of the most exciting podcasts on business and leadership. It has been recognized in Advertising Ages "Power 150", and was nominated for best business podcast of 2007 at the podcast awards.

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