Meet the MasterMinds: Dave Ulrich on The Why of Work

Management Consulting News | Aug 01, 2010
By: Michael McLaughlin
 

McLaughlin: When you refer to “abundant” organizations, what do you mean?

Ulrich: When I think about abundance, three main attributes come to mind. First, abundant organizations help employees find a sense of purpose for the work they do. But I’m not just talking about social enterprises where we find meaning and throw parties.

Second, and equally critical, is value for all stakeholders. Abundant organizations create value for customers by providing exceptional products at good prices. They also create value for investors and instill confidence in present and future earnings. And they add value to their communities.

And finally, abundant organizations play a critical role in society as a whole. We spend an enormous amount of time at work, and we should shape these organizations, not just to achieve a certain gross domestic product but to make a meaningful impact for everyone.

McLaughlin: Considering the past several years, do you believe organizations are getting better at creating meaningful work for people?