Personal Branding Interview #2: Dave Ulrich

Personal Branding Blog | Jun 20, 2010
By: Dan Schawbel
 

Why is it important to think about “why employees are working” not “why aren’t employees working harder”?

People work for many reasons. For some it is a drudgery that must be endured, for others it is purely economic, and for others work has a sense of meaning. When work is a setting and opportunity for employees to find meaning, their personal lives are more abundant, but they are also more productive. People can work harder and put in their time and go through the motions, but when they put in their energy and emotion, they are more likely to produce more. In addition, when employees create meaning, their customers will feel the same and their investors will be happier. Making meaning makes sense and cents.

In your book you state that employees aren’t necessarily working for money. What are they working for?