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Intangibles and Market Value
in Thoughts from the Top: A Collection of interviews with Business Gurus

HR.com Publishing, 2004

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Dave Ulrich and Norm Smallwood are the authors of Why the Bottom Line Isn't: How to Build Value through People and Organization. It's a book for line managers but with special relevance for HR. David Creelman talked to Dr. Ulrich and Mr. Smallwood.