Are Your Leaders Stunting Your Growth?
In 1991, Starbucks opened its 100th store. By 1992, it had gone public with 140 stores and a market value of $271M. In 1996, it grew to 1,000 stores and by 1999 had nearly doubled to 1,979 stores. Its founder Howard Shultz “retired” in 2000 and then returned in 2008 to do some course correcting based on declining business performance. The initial rate of growth for Starbucks was unprecedented. It raises the question, what gets in the way of rapid growth for a business?
We believe that one of Starbucks greatest growth challenges was its inability to develop leaders who could create the desired customer and employee experience as it rapidly expanded. Starbucks brand promise included the intent to be the “third place experience.” Home was the first place experience, work was second, and Starbucks wanted to be third. Starbucks third place experience was to be a welcoming place where customers connected and built community. Starbucks faltered when that third place experience was no different at Starbucks than at any other coffee shop. Once Shultz corrected this, the business returned to growth. No company can grow faster than its’ ability to develop leaders who create the right customer and employee experience.
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Are Your Leaders Stunting Your Growth?

We all want our companies to grow. And there are many ingredients that go into how we grow successfully. Do we have scalable processes and systems that will enable our growth? Are our products/services unique and compelling to our customers? Is the market itself attractive? Do we have access to the capital we need to fund our growth.? Those are certainly important factors. But equally important is the ability of our leaders to enable our organization’s growth—to hire the right leaders and to develop talent that delivers the desired experience. The challenge with quality of leadership is that, unlike the other growth factors, we don’t have an objective assessment about whether our leaders are actually “scalable”.
How Unscalable Leaders Can Slow Your Growth... and What to Do About It.
Growth isn’t just a matter of opportunity; it’s survival. Companies that can’t scale—that are unable to move quickly, manage more customers and provide them with the desired experience, and develop fresh initiatives—risk falling behind competitors…or worse. Leadership that can’t scale stalls growth and drags the entire organization down with it.
Let’s dive into why leadership scalability is essential, how unscalable leaders inhibit growth, and what you can do to ensure your team is ready for every phase of your company’s growth journey.
The Problem with Unscalable Leadership
Scaling a business isn’t just about increasing resources; it’s about ensuring that every level of leadership can adapt and manage more complexity, ambiguity, and responsibility. Leaders who can’t grow with the company, anticipate, and adapt to changes, or think strategically across broader responsibilities create bottlenecks, slowing down the organization.
Dealing with unscalable leadership can, does, and has happened to some of the most successful and recognizable companies.
Many of us remember how distinctive Home Depot used to be. You went to Home Depot with a need to do a small home project and found a helpful associate who seemed to know everything about almost everything, and wanted to help you be successful. You left the store confident that you knew how to do the project - usually with a cartful of tools you didn’t know you needed to do the job right.
Like Starbucks, Home Depot began to grow faster than its’ industry peers and started hiring store managers who didn’t hire the right associates with the right backgrounds to continue creating the customer experience that had made them so distinctive. Store failures followed and Home Depot had to slow down and refocus on what made them successful in the first place. Home Depot had scaled everything except their leaders. This is unsustainable and stunts growth.
How Do We Spot an Unscalable Leader?
Some of the traits and behaviors that are common to leaders who are, or could become, unscalable:
Individual Expertise: In fast growing businesses, the tendency is to promote individual experts into leadership positions because they’re available. The expert focus leads to micro managers who don’t care about employee development or customer experience.
Overly Tactical: Leaders who excel in small teams or start-ups by “doing” rather than delegating may struggle in larger companies where strategic thinking is essential.
Lack Delegation Skills: Some leaders struggle to delegate and empower team members, feeling they need to control every aspect of their domain. This limits their effectiveness as the company grows.
Lack Communication Skills: Communication that works in small teams may fail in larger organizations where alignment and information flow are critical. Unclear or inconsistent communication can create confusion and limit growth.
Reluctant to Embrace Change: Companies that scale have to continuously evolve. Leaders resistant to new ideas or who cling to “what’s always worked” are often unfit for a fast-moving, innovative environment.
These traits create internal friction and team frustration, and waste resources, causing performance and growth to stagnate.
Warning Signs of an Unscalable Leader
Identifying unscalable leadership early on can prevent setbacks. Look for these warning signs:
Decision-Making Bottlenecks: Growth demands quick, decentralized decision-making. If decisions continuously stall at a particular leader, it could be due to reluctance or inability to trust others’ judgment or the intellectual horsepower to analyze complex situations and come up with solutions.
Low Team Engagement: Leaders who don’t empower or inspire their teams often see disengagement and high turnover, which can destabilize a company on the path to growth.
Failure to Embrace Technology and/or Process Improvements: As businesses scale, the ability to incorporate new systems and processes becomes crucial. Leaders who can’t see the value in this modernization limit the company’s efficiency and scalability.
Micromanagement: Micromanaging is not scalable. If leaders are constantly checking on minor details, it may be because they haven’t learned to build and trust a capable team.
How Do You Really Know if Your Team is Unscalable
Doing a deep dive on addressing issues of team scalability isn’t easy or simple. But we’ve developed a reliable, relatively quick, self-assessment that will give you a good indication of whether your leaders are scalable.
Growth Potential Score (“GPS”)
Making an initial assessment of your team is the first step. This assessment has five steps:
- Review the 4 stages of scalable leadership
- Select and assess a target group of leaders. This could be the senior leadership team, the top 100 leaders, a group of high potentials, leaders who are customer facing (think Starbucks baristas and Home Depot store managers) or any leadership team in the organization. Rate each leader based based on which column best describes that leader’s approach
- Tally the number of leaders in each column and the percentage that number represents of the total
- Review the implications of the assessments and determine next steps
Step 1: To assess the scalability of leaders and leadership teams we need to understand where they stand in four essential leadership stages. Review the descriptions in each column about different ways a leader could contribute to the business:
Growth Potential Score – GPS
|
Stage 1 “Dependent” |
Stage 2 “Expert” |
Stage 3 “Integrator” |
Stage 4 “Sponsor/Creator” |
Summary Description |
Require direction and have a narrow view of the world. Seen as dependent contributors. |
View the world through the lens of their technical/functional expertise. Seen as expert contributors. |
Look across multiple areas of expertise and synthesize solutions. Align to strategy and execution initiatives. Seen as idea leaders, and coaches. |
Wide open “aperture” – they see how the organization fits into the world and develop strategies to win – they know how to pull the levers to achieve success. |
How much direction do they need? |
Extensive – they have limited technical skills. |
Within their area of functional/technical expertise they are self-directed – beyond that, they require significant direction. |
They coordinate and integrate across technical and functional areas. They align to the enterprise strategy.. |
They set direction for the business. They solicit and synthesize input from others and make the final choices. |
What is their role in developing strategy? |
Lack perspective so tend to not be involved. |
They contribute subject matter expertise and/or information to the strategy. |
Set strategy for their team/function. They are brought into business and enterprise discussions to get their point of view. |
Originators of business or enterprise strategic direction and plans. Big picture thinkers. |
How do they view/interact with other leaders? |
Look to others for ideas and direction. |
Tend to lead others based on their technical/functional expertise. Competitive with others on their team. View themselves as “representing” their function or department. |
Excellent coaches, idea leaders, mentors and advisors. |
Ensure that systems and processes are in place to develop leaders who can execute their plans. |
How broadly do they think about the organization? |
Very narrow view. |
View the organization through the lens of their technical/functional role/expertise. |
See the organization holistically and want to influence direction. |
Fully understand the organization and its strengths and weaknesses – see how the organization fits into the market context. |
How well do they anticipate and prepare for changes in/conditions that impact the business? |
Not relevant. |
Understand the challenges faced by their technical/functional area of expertise. |
Interested in what’s going on inside and outside the organization. Can identify challenges and opportunities that must be addressed. |
Appear to be able to “see around corners” – always thinking about improving the performance of the current business while planning how the business will need to be different/better in the future. |
How broad and deep is their connection to stakeholders? |
Neither broad nor deep. |
Deep connection to internal stakeholders- Team Members in same technical/functional area. |
Have connections to internal stakeholders and often have a growing external network. |
See their role as developing relationships and understanding motivations of all key stakeholders. |
How do they get things done? |
Do their best with limited expertise. |
Focus on doing a good job in their expertise area. |
Effectively use influence to achieve their goals. |
Effectively use their power to achieve goals. |
What’s their view of themselves in the organization? |
Lack confidence beyond the scope of their direct responsibilities. In their 30’s and 40s often feel like imposters. |
Experts who want to be respected. |
See themselves as critical to the success of the business. Strong internal and external networks. Seen as leaders who develop their people and care about customers. |
See themselves as accountable for the overall success of the business. They must create the conditions for current and future success. |
Step 2: Select a group of leaders, and rate them 1-4 based on the descriptions above. Example:
Leader |
Stage |
Kirk |
2 |
Katie |
3 |
Norm |
2 |
Tricia |
3 |
Sanjiv |
4 |
Donald |
1 |
Julio |
3 |
Veronica |
2 |
Team Overall |
3 |
Step 3: Tally the number of leaders in each column and the percentage that number represents of the total group. In this case: 1 in 1; 3 in 2; 4 in 3 and 1 in 4. So 1/8= 12%; 3/8=37%; 3/8=37% Overall # of leaders in each column and percentage of total.
Ratings |
1 |
2 |
3 |
4 |
|
12.5% |
37.5% |
37.5% |
12.5% |
Step 4: Implications of the assessment and next steps:
Overview: The Growth Potential Score (“GPS”) is adapted from Gene Dalton and Paul Thompson’s research published in the book, Novations: Strategies for Career Management. Dalton and Thompson looked at thousands of knowledge workers to develop their Four Stages of Development. As people move up the organization’s hierarchy, expectations for their contribution changes. An individual can be a high performer over their career in every stage except stage 1. Stage 1 “Dependents” must develop themselves into stage 2 “Experts” over a reasonable time frame or they lose respect for themselves and respect from those around them. Someone described in stage 1 at age 25 can be a high performer but if they are described in stage 1 at 35, something has gone wrong.
We developed the GPS to look only at leaders. Any leader of people should be in stages 3 or 4. That seems obvious but isn’t always the case. Take a look at the descriptors in each column to verify this. The GPS identifies the gap between the expectation for a role and the knowledge, skills and perspective of the leader in the role. Keep in mind that leaders aren’t necessarily limited to one discreet category but they do typically lean toward one category.
Most organizations, especially those growing quickly look for leaders to fill opportunities. It’s very common to choose the best technical contributor (column 2) and place them in a supervisory position (column 3). When this happens, it’s common to hear things like: “we lost a great sales guy and got a lousy supervisor.”
Implications for this team:
With this perspective, let’s look at the ratings of the example executive team which has similar results to almost all of the executive teams we have rated when they do this the first time. On this leadership team, Katie, Tricia, and Julio are in stage 3 and Sanjiv is in stage 4. So only half of the leaders on this executive team are creating the right conditions for the business to grow. Those who work with these leaders get work delegated to them and are free to make decisions. They feel developed and valued. The employee and customer engagement scores for these leaders is high.
However, this business won’t be able to scale because of the other half of the executive team. Kirk, Norm, and Veronica are rated as stage 2 experts. Donald is rated as stage 1 (someone lacking technical skills and needing direction).
Stage 2 leaders: Working for a stage 2 leader is frustrating and working for a stage 1 leader is impossible. When an expert is the leader of the team, they compete with others based on who is the most technically expert. There is very little development of the team because the leader is interested in doing the work, not developing the team. High-growth businesses are stalled by individual experts who are focused on ME not WE. Stage 2 experts who are leaders don’t have high employee engagement and are most often blind to the customer. Their interest is in the quality of the work they individually do. Often this is impressive which is how they got to this position.
Stage 1 leaders: Donald, the stage 1 leader on this executive team is a low performer, lacks confidence, and those who work for him are unhappy. Anyone who works for Donald will quit at the earliest opportunity. Since Donald is on the executive team he has likely been around for a while and somehow has been promoted to a level beyond his competence. Donald’s peers may like Donald and use that as the reason to keep him around. But the negative impact that Donald has on anyone who works for him or around him is what really matters.
Next Steps:
Good news: This leadership team can be improved quickly if the right actions are taken.
a) Create expectations for what it takes to be an effective people leader based on the 4 types of contributions. Communicate this to all leaders. Clarify that all leaders need to contribute as 3 or 4 players.
b) If you have a leadership competency model, stratify it so that there are clear behavioral descriptions consistent with leadership roles
c) Segment the stage 2 leaders into 3 buckets:
1) Those who have a high interest and want coaching and development to transition into stage 3
2) Those who have a moderate chance to develop into stage 3 with coaching and development
3) Those who are not interested in being a leader and unlikely to be able to contribute in stage 3
d) Focus on those in the first segment who have a high interest in developing themselves. For the others, look at redeploying them into a different, non-leadership role
e) Terminate any senior leader who is in stage 1. Donald must go. This is not about Donald – it’s about those who report to Donald who have no chance of development. If Donald’s team should have impact on customers, it’s not happening because Donald just doesn’t have the bandwidth to consider them. Stage 1 leaders who are terminated often feel relieved. Treat any exit with fairness. Don’t delay these tough decisions.
What Does a Scalable Leader Look Like?
To replace or develop scalable leaders, prioritize qualities that support sustainable growth and adaptation:
- Visionary Thinking and Strategic Focus: Scalable leaders have to “open their apertures” to see the bigger picture, to focus on the future and be able to break down long-term goals into actionable steps that resonate with the team.
- Emotional Intelligence and Empathy: People skills are even more important as teams and complexity grow. Leaders who are emotionally intelligent can understand and motivate their teams, ensuring engagement at all levels.
- Strong Communication and Delegation Skills: Communication is essential for keeping large teams aligned. Leaders who are clear, consistent, and know when, and how, to delegate are more effective in growing organizations.
- Adaptability and Innovation: Scalable leaders stay ahead of industry trends and understand that adaptability is necessary to stay competitive. They’re open to change, continually learn, and drive innovation within their teams. They understand and model behaviors that demonstrate their commitment to the organization to being better tomorrow than we are today.
Building a Scalable Leadership Team: Key Strategies
- Fully Understand the Scalability of Your Team: Completing the GPS is a first step. To have a truly useful sense of the scalability of the individual leaders, and their scalability as a team, there’s more work to be done. Tools are available that will assess the current scalability of leaders as well as what may, or may not, be done to enhance their ability to grow.
- Invest in Leadership Development: Leadership training should not stop at the executive level. Mid-level leaders often rise to senior positions in growing companies, and investing in their growth ensures they’re prepared for more responsibilities. Consider regular coaching, mentorship, and executive development programs.
- Evaluate Performance with Scalability Metrics: Incorporate scalability metrics into leadership evaluations. Assess not only outcomes but also how leaders manage their teams, delegate tasks, and contribute to overall company agility.
- Prioritize Succession Planning: Growth often exposes the absence of succession planning. Scalable companies have leaders who can step into larger roles when needed, ensuring continuity. This also encourages the next level of leaders to prepare for greater responsibilities.
- Encourage a Culture of Feedback and Innovation: Building an open feedback culture keeps leaders accountable and transparent. Regular check-ins and open feedback ensure that leaders understand their areas for growth and continually adapt to meet new demands.
- Adopt Agile Decision-Making Processes: Encourage leaders to push decision-making to where it makes sense. Building flexibility into decision-making ensures that your team can move quickly without creating bottlenecks. This also empowers more junior leaders, so they’re ready to step up.
- Bring in Leaders Who’ve Been Where the Company is Growing: It’s sometimes painful to part ways with longstanding, loyal team members. But it’s a disservice to the rest of the company if a leader in a key position is holding the company back. Consider where you might need to bring in a leader from the outside who has had the experiences and has the skillset for where the company is headed.
- Think Creatively About How to Handle Leaders Who Aren’t Scalable: Sometimes it’s not a lack of awareness that a leader can’t scale. Often, we know when a leader is in over their head. But loyalty or an unwillingness to deal with the situation directly can cause us to leave people in positions too long – and the result can be devastating. Consider whether an individual leader might play a different role, tapping into institutional knowledge or a unique and valuable skillset. Or just bite the bullet, treat the individual generously, acknowledge their contribution and make the change.
The Role of the CEO in Scaling Leadership
The responsibility to ensure scalable leadership ultimately rests with the CEO and the senior executive team. CEOs have to recognize the need for change and have the courage to make tough decisions about the leadership team when necessary. This often involves making changes to the leadership team and/or providing resources for growth and development.
Encourage open dialogue, drive a learning culture, and lead by example. CEOs should embody the scalability they expect from their leaders, demonstrating their own adaptability, vision, and commitment to the company’s evolving needs.
A quick service restaurant has continued to grow a very distinctive business by investing in leadership at every level. Several years ago, senior executives used the GPS to assess where they stood and have repeated the assessment every two years to monitor progress. The first time, they were expecting a very high score. In fact, they expected to set a new benchmark. However, their scores were very similar to the example we used earlier – less than half their people leaders were in stages 3 and 4.
Their initial reaction was to challenge the results. Executives asked: How could a company that is growing as fast as us possibly have a low leadership score? We verified the results by asking a completely different group - the HR business partners- to do the assessment on the same group of senior leaders. As we expected, the scores were identical. Based on two trusted groups getting the same results, this executive team decided that they had dodged a bullet and put in place a robust development process to ensure stage 3 and 4 leaders. They set expectations for leaders, stratified their competency model to enable 360 feedback and aligned recruitment, performance management, succession, compensation, development and retention strategies to the four stages logic. So far, they have continued to grow and have avoided the Starbucks and Home Depot bumps in the road.
Conclusion
Scaling a company isn’t easy, and the journey is made even more challenging by leaders who can’t grow with it. By investing in scalable leadership, establishing clear expectations, and fostering an environment that encourages learning and adaptability, CEOs and executives can prepare their team to support growth at every stage. So rather than killing growth, their leadership team becomes the driving force behind it.
Is your team ready to support the growth you want? By building a scalable leadership team, you can pave the way for sustainable success and stay competitive in an ever-changing market. If you're ready to explore how we can help assess and build scalable leadership in your organization, contact us today.
* Kirk Aubry is the recently retired CEO of Savage. With over 4,000 Team Members in 200+ locations around the world, the privately held supply chain company, based in Salt Lake City, Utah was founded in 1946. Aubry joined Savage as Chief Operating Officer, and a member of the company’s Board in 2010, was named President in 2012, and Chief Executive Officer in 2015. During Aubry’s tenure as CEO, company EBITDA has grown by 900%.
Prior to joining Savage, Kirk was a Partner at the CEO Project where he advised companies on growth strategies. Prior to that, Mr. Aubry served as Chief Operating Officer at Cadence Innovation, a global automotive manufacturer, where he was responsible for almost 6,000 employees in 30+ facilities around the world. Mr. Aubry also previously served as Vice President of Textron, Inc., a Fortune 150 company that manufactures Cessna airplanes, Bell helicopters, and E-Z-GO golf carts. He has also served on the boards of both public and private companies.