Book
By Dave Ulrich, Wendy Ulrich | May 31, 2010

The Why of Work

Book
By Dave Ulrich, Wendy Ulrich | May 31, 2010

The Why of Work

Dave Ulrich and Wendy Ulrich present a guide for creating meaning and value in the workplace.

According to studies, we all work for the same thing--and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich. They've talked to thousands of people--from rank-and-file workers to clients and customers to top-level executives--and synthesized major disciplines to identify the "why" behind our most successful experiences.

Using the model of the "abundant organization," they provide you with the "how" to create meaning and value in your own workplace. Learn how to:

  • Ask the seven questions that drive abundance
  • Understand the needs of your customers and staff
  • Personalize the work to motivate your employees
  • Build and grow your business in any economy

By following the Ulrichs' step-by-step guidelines, you will set off a chain reaction of positive and enduring effects. Employees who find meaning in their work are more competent, committed, and eager to contribute―and their contribution will result in increased customer commitment, which delivers a winning performance on the bottom line.

The Why of Work includes targeted checklists, questionnaires, and other useful tools to help you turn aspirations into action. Using the proven principles of abundance, you can coordinate your needs with those of your employers, your employees, and your customers--and create a vision that resonates for years to come. When you understand why we work, you know how to succeed.

Dave has published over 30 books on leadership, organization, and human resources. These ideas have shaped these how people and organizations value to customers, investors, and communities. He has consulted and done research with over half of the Fortune 200 and worked in over 80 countries.  He has received numerous public recognitions and lifetime awards for his work. 

About the author

Wendy is a licensed psychologist who helps organizations build people skills and personal strengths to succeed. She is a prolific speaker, writer, coach, and consultant.

About the author
The RBL Group

© May 2010 The RBL Group. All rights reserved.