Video
By Dave Ulrich | May 16, 2019

The Basics of Leadership Brand

Video
By Dave Ulrich | May 16, 2019

The Basics of Leadership Brand

Just like a product brand represents a company, leadership brand represents the identity and reputation of leaders in a company.

Just like a product brand represents a company, leadership brand represents the identity and reputation of leaders in a company. Building that brand starts with looking outside-in at customers and investors. What are their expectations of your organization? Leadership brand occurs when these external expectations are translated into internal leadership behaviors, creating value for investors, customers, and employees.

Click here to learn more about leadership brand. If you’re ready to get started creating a robust leadership capability within your company, we’d love to help. Learn more here.

Dave has published over 30 books on leadership, organization, and human resources. These ideas have shaped these how people and organizations value to customers, investors, and communities. He has consulted and done research with over half of the Fortune 200 and worked in over 80 countries.  He has received numerous public recognitions and lifetime awards for his work. 

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The RBL Group

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