Clarifying Strategic Positioning

By Mark Nyman | April 27, 2020

Key Takeaways: 

  • Organizations clarify their strategy by aligning their enterprise strategy and their business strategy.
  • Enterprise strategy positions the organization within the entire enterprise.
  • Business strategy distinguishes the organization in the eyes of the customer in a specific market.

In competitive markets, organizations must be aware of their standing relative to their competitors and in the eyes of their target customers. A lack of clear strategic positioning halts growth and wastes resources trying to solve the wrong problems.

The slideshare above explains the rationale of positioning an organization by considering its place within the enterprise and the market within each business. As you learn about each, note where your organization is doing well and where it is lacking.

Clarifying Strategic Positioning insures optimized business and business functions, aligned executives, clear resource allocation, distinct products and services in the eyes of the customer, and understanding about what work is centralized and decentralized. Learn how to position your organization for customer advantage or contact us with specific questions.

Mark is a consultant at The RBL Group and is a recognized expert in organization design and transformation. He has consulted with Adidas, AT&T, Merck, Pfizer, Rio Tinto, and many other top companies. 

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